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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
| Topic 2: Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Topic 3: Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
| Topic 4: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment - Server-to-server integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
- A. awytM3DD bk112=25#bk111= M#bk115=2
- B. awytM3DD bk112=25~bk111= M~bk115=2
- C. awytM3DD bk112=25,bk111=M,bk115=2
- D. awytM3DD bk112=25@bk111=M@bk115=2
- E. awytM3DD bk112=25%bk111=M%bk115=2
- F. awytM3DD bk112=25|bk111=M|bk115=2
Correct Answer: F 🗳️
You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
- A. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
- B. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
- C. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
- D. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
- E. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
Correct Answer: D 🗳️
How do you validate that you can use your developer keys to send authenticated message requests to the web services?
- A. Use the ID Segment API
- B. Use the Audience Grant API
- C. Use the ID Types REST API
- D. Use the Ping API
Correct Answer: D 🗳️
Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
- A. Client owned Google Cloud Storage
- B. Oracle owned and managed SFTP location
- C. Client owned and managed Amazon S3 Bucket
- D. Oracle owned and managed Amazon S3 Bucket
- E. Client owned and managed SFTP location
Correct Answer: C,E 🗳️
What is the CPS pricing model?
- A. This model allows clients to purchase data on a cost per 1,000 impressions basis.
- B. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
- C. This model allows clients to purchase data based on the overall win rate of the campaign.
- D. This model allows clients to purchase data each time the campaign wins a unique customer attribute.
- E. This model allows clients to purchase data on a cost per category agreement.
Correct Answer: A 🗳️
