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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Accessibility and rendering - Email templates and best practices - Content Builder usage - Personalization and dynamic content |
| Topic 2: Email Delivery and Testing | 15% | - Send classifications and sender profiles - A/B testing options - Sender authentication and deliverability - Preview and test sends |
| Topic 3: Subscriber and Data Management | 26% | - Importing and maintaining subscriber data - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions |
| Topic 4: Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Email performance metrics - Bounce and complaint management - Standard reports and analytics |
| Topic 5: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
Salesforce Email Essentials (EEB101) Sample Questions:
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
- A. Triggered Email
- B. User Initiated Email
- C. Test Send
- D. Guided Send
Correct Answer: A 🗳️
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Profile Center URL
- B. Terms and Conditions Policy
- C. Company Website URL
- D. Physical Mailing Address
Correct Answer: B 🗳️
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
- A. The test administrator manually selects the version to send to the remainder.
- B. The system automatically sends the winning version to the remainder audience.
- C. The test administrator chooses which subscribers to place in each audience.
- D. The test administrator selects the desired audience test segment sizes.
Correct Answer: B,D 🗳️
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?
- A. Send to the entire subscriber base.
- B. Use an infographic email template.
- C. Personalize the email content.
- D. Limit the email text to 250 words.
Correct Answer: C 🗳️
When sending to data extensions what is the default publication list?
- A. All Subscriber List
- B. All of the above
- C. Group List
- D. Publication List
Correct Answer: A 🗳️
