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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
| Topic 2: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 3: Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Topic 4: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 5: Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Topic 6: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Topic 7: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Topic 8: Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question 1
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
B. Create a Dynamic List based on page view to segment automatically
C. Create a special campaign to track pricing page views.
D. Create a form with a Completion Action to send a pricing sheet.
Question 2
What is available to choose within Repeat Rule
A. Repetition Order
B. Days before eligible to repeat rule
C. Certain Prospects
D. Limit rule matches
Question 3
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
A. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
B. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
D. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Question 4
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
A. The administrator does not have folder permissions to the email template folder.
B. The administrator has not selected a sender for the Email Template.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator has not published the Email Template from a draft.
Question 5
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
A. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,D | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: B |
