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Marketing Cloud Developer Certification Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Developer exam dumps will include the following topics:

Data Modeling: 14%
Data Management: 22%
Security: 7%
Programmatic Languages: 35%
API: 22%

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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

Topic	Details
Topic 1	Security: Different options that are used to secure data in Marketing Cloud are discussed in this topic. It also delves into sub-topics of best practices of security in the Marketing Cloud.
Topic 2	Data Modeling: Configuration of account Contact model in Marketing Cloud is discussed. The topic also differentiates the different types and uses of data extensions in the Marketing Cloud. It also describes how contact records relate across channels. Lastly, the topic explains the Contact Delete process.
Topic 3	Data Management: It includes sub-topics such as configuring import activity, applying SQL, extracting data from Marketing Cloud, and managing data in Marketing Cloud. The topic also focuses on sub-topics of applying best practices for sending logs and describing the effects of the Contact delete process on data.
Topic 4	Programmatic Languages: Enhance your knowledge of AMPscript and SSJS language syntax and functions to cover this topic. It also discusses the usage of Marketing Cloud programming languages to implement standard development best practices. Moreover, the topic discusses the processing of Marketing Cloud handles AMPscript. The topic explains how to programmatically exclude a subscriber at email send time.
Topic 5	API: API objects, methods, and routes are discussed in this topic. You also encounter sub-topics of OAuth authentication flow and evaluation of the significance of response handling.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

Create a Web Marketing Cloud experience (data forms, custom preference pages).
Work and solve scenarios using the REST and SOAP API.
Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
Create dynamic and customized marketing resources using different scripting languages.
Explain the management of subscriptions.
Configure and install data models (data extensions, shared data extensions, contact model).
Enter the basic SQL, including join instructions.
Works with clients and platform data (SQL, views, sending registration).
Configure data import.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

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