Salesforce MKT-101 real exam prep : Build and Analyze Customer Journeys using Marketing Cloud

Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Updated: Aug 08, 2026
Q&As: 157 Questions and Answers

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Value Pack Total: $179.97 $79.99

About Salesforce MKT-101 Real Exam

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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 2	Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 4	Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
Topic 5	Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.