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Adobe AD0-E315 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Select and generate appropriate reports - Understand data retention impact on reporting - Interpret built-in campaign and delivery reports |
| Delivery Management | 14% | - Manage proof audiences and approvals - Create and configure multi-channel deliveries - Analyze delivery logs and audits |
| Administration and Configuration | 8% | - Configure external connections (SFTP) - Apply system maintenance best practices - Manage user access and permissions |
| Data Management | 24% | - Import, export, and investigate data - Understand relational database concepts - Create lists and configure filters |
| Campaign Management | 20% | - Design and configure marketing campaigns - Use campaign templates and typologies - Define target mappings and audience segmentation |
| Workflow Management | 22% | - Apply best practices for workflow execution - Troubleshoot workflow errors - Design workflows based on business requirements |
