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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. DRAG DROP
YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:
Select and Place:

Correct

2. Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

A) Leaving existing industries.
B) Meeting the needs of key customers.
C) Achieving advantage over competitors.
D) Entering new industries.
E) Acquisitions, disposals and diversification.
F) Avoiding competitive disadvantages.

3. Which of the following would be a suitable performance measure of Internal Business Processes within Kaplan and Norton's 'Balanced Scorecard' model?

A) Increase in market share.
B) New products developed.
C) Higher P/E ratio.
D) Reduction in manufacturing cycle times.

4. Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)

A) The right-hand side of the pyramid contains measures which are predominantly non-financial.
B) The left-hand side of the pyramid contains measures which have an external focus.
C) The business unit level includes measures which relate to internal systems needed to meet customers' needs.
D) The performance pyramid is designed to ensure that all activities support the organization's vision.
E) The lowest level of the pyramid contains the day-to-day operational measures.
F) The business operating systems level includes the market-related Critical Success Factors.

5. You work as a Management Accountant for GHJ, a company that includes commitments to 'sustainability' in its mission statement.
Which THREE of the following are contributions that you, as Management Accountant, could make towards the achievement of this part of the company's mission statement? (Choose three.)

A) Project evaluations that include the externalities as well as the cash costs.
B) Providing financial information with all non-recurring expenditures and incomes removed.
C) Measures of organization's use of non-renewable resources and environmental emissions.
D) Integrated reporting of the triple bottom line of Profits, People and Planet.
E) Ensuring the organization adopts the lowest cost technologies and suppliers.

Solutions: