GCCC SCMP real exam prep : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Assess if you have current budget to cover the project
C) See if and how the project overlaps with other projects
D) Determine if you have current staff capacity to complete the project

2. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
B) Tell your manager that it is just not possible given current priorities and resources
C) Seek clarification from your manager about the project parameters
D) Re-assess your team's priorities

3. (You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A) Seek clarity on possible decision scenarios and develop conditional messaging options
B) Draft generic talking points that can be adjusted later once the decision is final
C) Decline the request because premature communication creates risk
D) Ask the executive team to delay communication work until the decision is confirmed

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) procedural instructions in all our communications.
C) legal choices in all our communications.
D) accurate graphics in all our communications.

5. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
B) Absolutely! I believe in your platform and know you will be a great representative for our city.
C) I am not planning on voting in this election.
D) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.

Solutions: