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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
B) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
C) You will need to create a new profile for the user to access their report only.
D) You can create a new user with the access type "view reports only" for your client.

2. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.
B) Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.
C) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
D) Duplicate keywords across the ad groups make the cost-per-click higher.

3. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

A) The variation wasn't performing as well as the original.
B) The variation wasn't measured.
C) There is not variation to measure.
D) The variation is performing at the same level as the original.

4. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
B) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) Doug needs to know the product cost of the client, to find the return on investment.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug would need to know the value of the newsletter.

Solutions: