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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 2: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 3: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 4: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 6: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
- A. The rate card is deactivated and cannot be reactivated.
- B. The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
- C. The rate card is deactivated, but can be reactivated.
- D. The rate card is permanently deleted.
Correct Answer: A 🗳️
Which two assets can users mark up in Microsoft Dynamics Marketing? Each correct
answer presents a complete solution.
- A. videos
- B. webpages
- C. components
- D. advertisements
Correct Answer: C,D 🗳️
Your company gains new customers several times a week. You must perform 18 specific tasks in Microsoft Dynamics Marketing for each new customer.
Which feature can you use to quickly generate the tasks for a new customer?
- A. Marketing Plan
- B. Quick Campaign
- C. Job Request Template
- D. Job Template
Correct Answer: B 🗳️
You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
- A. Award each item to the lowest bidder for that item.
- B. Create and award a vendor quote for each item to the lowest bidder for that item.
- C. Create and award an RFQ response for each item to the lowest bidder for that item.
- D. Award the RFQ to the two lowest bidders.
Correct Answer: C 🗳️
What should you do to cause a lead to be scored automatically?
- A. Associate the lead with a campaign and the campaign with a lead scoring model.
- B. When entering a lead, associate it directly with lead scoring rules.
- C. When entering a lead, associate it directly with a lead scoring model.
- D. Associate the lead with a campaign and the campaign with lead scoring rules.
Correct Answer: D 🗳️
