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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:
Visitors and Prospects: 8%
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
- Explain the relationship between Pardot and Salesforce.
- Illustrate how to create, edit, and map fields.
- Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers, and Landing Pages: 20%
- Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.
- Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
Lead Management: 24%
- Define the capabilities of a complete action.
- Explain what a Score measures and how scoring is managed.
- Define the capabilities of a segmentation rule.
- Define the capabilities of page actions.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Explain what a Grade measures and how grading is managed.
- Explain the components and use cases of an automation rule.
- Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
- Distinguish between the metrics collected in Pardot email reporting.
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
Engagement Studio: 17%
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Pardot and Salesforce integration - Pardot Recycle Bin functionality - Create, edit and map fields |
| Topic 2: Engagement Studio | 17% | - Program reporting and actions - Engagement program components - Building and updating engagement programs |
| Topic 3: Pardot Forms, Form Handlers and Landing Pages | 20% | - Capabilities and use cases of forms - Form handlers configuration - Landing pages creation and metrics |
| Topic 4: Visitors and Prospects | 8% | - Using Prospect Audits - Relationship between visitors and prospects |
| Topic 5: Email Marketing | 20% | - Email sending and delivery options - Email vs email templates - Email reporting and metrics |
| Topic 6: Lead Management | 24% | - Custom redirects - Completion actions and page actions - Automation rules and segmentation rules - List types and management - Lead scoring and grading |
