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What Does Salesforce Administrator Certification Exam Consist of?

ADM-201 exam covers all Salesforce software that end users have access to and the configuration perimeters open to administrators across the Sales, Service, and Collaboration Clouds. This test has 60 multiple-choice questions with 5 non-scored ones, with the passing score being 65%. The exam duration is 105 minutes. The normal registration fee is USD 200 whereas the retake fee is USD 100. There are no prerequisites for sitting this exam but attending Salesforce official courses beforehand is strongly recommended by the vendor. Test ADM-201 can be taken onsite at a testing center or online. Passing this exam seals the Salesforce Certified Administrator certificate. Once this one is achieved, one can go on to earn the Salesforce Certified Advanced Administrator certificate later on. It's to be noted that Salesforce certificates are valid for only one year and have to be renewed annually.

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What Topics Are Covered in ADM-201 Exam?

This Salesforce Administrator certification exam evaluates the candidate's knowledge and competency in a long list of technical domains such as:

• Common & Custom Objects — For this topic, candidates must be able to define the standard architecture of objects, know how to edit fields and layouts of pages for custom and standard objects while realizing the impact of removing fields, and decide how to design and designate layouts of pages, types of records, and processes for various businesses for common and custom items.
• Data Management — This segment tests whether candidates know what to consider before transferring, updating, and massively removing pieces of data. It also checks how well candidates can identify data management tools, describe the benefits of data tools for validation, and know the different backup options available.
• Service as well as Support Apps — In this area, test-takers must explain the characteristics of managing cases, show how to automate case management, describe what can be done using the Salesforce knowledge, and finally, detail the power of Salesforce communities.
• Security Features & Access — This objective involves describing all the security controls deployed by an organization, adopting the right security measures that are based on the characteristics of the Salesforce sharing model, determining the right way to use custom profiles or permissions taking into account the large numbers of profile settings, and describing how templates for communication, dashboards as well as various reports can be secured and organized with the aid of folders.
• Organizational Setup — This first domain examines the candidate's ability to explain info available in the context of a company (for instance, fiscal year, working hours, managing currency, default issues) and to differentiate between the multiple UI aspects that an admin monitors (e.g., both UI & search settings, views list, layouts of homepages) while knowing the implications those features have.
• App Exchange — In this final portion, candidates must show they know when to and when not to deploy AppExchange applications.
• Desktop and Modern Administration — For this domain, examinees need to talk about what the Salesforce mobile application can do and also be familiar with the options available when installing and syncing the Salesforce lightning for outlook.
• User Setup — This next area tests whether a candidate knows the steps involved in setting up a user and maintaining them (for example, assigning licenses, resetting passwords, and resolving user accounts that were locked). It also checks if candidates grasp what happens when they activate, deactivate, or freeze users.
• Management of Activities and Collaboration — In this domain, candidates need to detail the benefits of activity management and talk about the aspects of Chatter like feed, security features, and the following.
• Reports on Analytics and Dashboards — This objective evaluates whether candidates know the tools accessible when making a report, how the sharing structure influences reports, the choices to be made while dealing with dashboards, and the uses of custom kinds of reports.
• Workflow as well as Process Automation — Here, candidates need to choose the perfect automation solution given the process or workflow and have an understanding of the capabilities of the processes for approval.
• Sales & Marketing Apps — Here, examinees need to identify the requirements and impacts of the sales, use opportunity tools to point out the right sales productivity options, know when to use different products alongside Books for Pricing, be aware of the power of automation tools & campaign maintenance, and know what can be done using the Salesforce content.

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Domain 2: User Setup (7%)

This topic evaluates the applicants’ competency in defining the stages to set up and/or maintain a user (including resetting passwords, resolving locked user accounts, assigning licenses) as well as understanding the results caused by activating/deactivating or freezing a user.

Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/

Salesforce ADM-201: Positions and Related Salaries

Successfully completing the ADM-201 exam and obtaining the Salesforce Administrator certification demonstrates to your potential employer that you have sufficient expertise in the industry and are committed to the platform. In recent years, this certificate has become very popular among the IT professionals. According to numerous studies, it can not only provide the practitioners with vast employment opportunities but also open them up to higher remuneration. Some of the job roles that the certified administrators can pursue and their respective pay rates are outlined below:

• Salesforce Developer ($86,000)
• Salesforce Administrator ($71,000)
• Sales Operations Analyst ($66,000)
• Salesforce Consultant ($85,000)
• Solutions Architect ($115,000)
• Customer Success Manager ($77,000)
• Senior Business Analyst ($85,000)