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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up and configure the Web Media Manager - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up data collection and event processing |
| Audience Management | 16% | - Create and manage segments - Build audience criteria and filters - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Configure dynamic audience membership |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Create and customize reports |
| Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization |
| Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Set up triggers and response handling - Implement decision logic and rules - Create and test campaign variations - Configure audience targeting and segmentation - Create and manage campaigns |
| Administration and Governance | 20% | - Configure system settings and preferences - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage integrations with Marketing Cloud - Manage user roles and permissions - Implement data governance policies |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are two types that real time interaction management helps marketers to personalize the customer
A) Data Storage
B) Data Aggregation
C) Orchestration
D) Next best Action
2. What are the three types of ingredients available for a recipe?
A) Recommendations
B) Co-Occurrence
C) Promotions
D) Catalog-based and Trending
E) Machine Learning
3. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Dimensions
B) Directory
C) Catalog
D) Channel
4. How often does interaction studio poll the sftp for new files for ingestion?
A) Immediately
B) Hourly
C) Every 15 minutes
D) Daily
5. What are the three ways segments are used in Interaction studio?
A) Recommending products
B) Set goals and filters
C) Creation related lists within salesforce CRM
D) Targeting for campaigns
E) Analytics, trends and engagement
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,B,D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B,D,E |
