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Adobe AD0-E560 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Governance, Compliance, and Best Practices | - Naming conventions and operational standards - System maintenance and optimization practices - Data governance and privacy compliance |
| Marketo Engage Architecture and System Design | - Core platform architecture principles - Workspace and partition strategy - Scalability and performance considerations |
| Data Model and Integration | - Lead and person data structure - APIs and webhooks usage - CRM integration concepts (e.g., Salesforce, Microsoft Dynamics) |
| Campaign and Program Design | - Program types and lifecycle modeling - Segmentation and targeting strategy - Smart campaigns and flow logic design |
Adobe Marketo Engage Architect Master Sample Questions:
1. What methods can be used to track attribution in Marketo? (Choose two)
A) Adjusting Smart Campaign Filters
B) Creating Static Lists
C) Use of Program Tags
D) Integration with CRM
2. What is a potential challenge when integrating a third-party analytics tool with Marketo?
A) Data enrichment capabilities
B) Limited campaign templates
C) Data mapping discrepancies
D) High email bounce rates
3. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?
A) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
D) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
4. What should be the first step when defining project boundaries?
A) Document the reporting structure
B) Review the campaign execution process
C) Conduct stakeholder interviews
D) Analyze the lead scoring model
5. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)
A) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
B) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
C) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
D) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
E) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A,B |



