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Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:

1. Adobe CJA에서 계산된 지표를 만들 때 어떤 구성 요소를 사용해야 합니까?
(두 개를 선택하세요.)
응답:

A) 차원
B) 데이터 처리 규칙
C) 메트릭
D) 이벤트 유형

2. 여러 채널에서 고객 상호작용을 추적할 수 있는 Adobe CJA의 기능은 무엇입니까?
응답:

A) 데이터 수집 추적기
B) ID 그래프 통합
C) 크로스 채널 속성
D) 캠페인 중복 분석

3. Adobe CJA에서 비즈니스 질문을 데이터 구성 요소로 변환할 때 수행해야 하는 주요 단계는 무엇입니까?
(두 개를 선택하세요.)
응답:

A) 미리 작성된 시각화 적용
B) 수동으로 데이터 뷰 만들기
C) 분석을 위한 차원 정의
D) 관련 지표 식별

4. Adobe CJA의 구성 요소에 "제외" 필터 옵션을 적용하면 어떤 일이 수행됩니까?
응답:

A) 특정 세그먼트의 모든 이벤트를 제거합니다.
B) 특정 기준과 일치하는 데이터를 제외합니다.
C) 데이터 세트가 처리되는 것을 방지합니다.
D) 이벤트 트리거를 일시적으로 비활성화합니다.

5. 다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:

A) 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델
B) 개인 룩백 윈도우를 사용한 선형 귀속 모델
C) 세션 룩백 윈도우를 사용한 선형 귀속 모델
D) 개인 룩백 윈도우를 갖춘 참여 귀속 모델

Solutions: