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Adobe AD0-E608 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Distribution	12%	- Organize projects in a logical manner 1. Maintain reporting consistency 2. Structure workspace projects - Curate fields available in a particular report or dashboard 1. Manage report components 2. Customize dashboards - Schedule and share reports with key stakeholders 1. Configure report scheduling 2. Share projects securely
Topic 2: Data Analysis	26%	- Choose correct components for analysis 1. Select dimensions and metrics 2. Use attribution models - Perform exploratory analysis and interpret results to provide insights 1. Interpret business trends 2. Analyze customer journeys - Evaluate audiences to share with other AEP tools 1. Create audience segments 2. Activate audiences
Topic 3: Components	30%	- Translate business questions into relevant components 1. Build filters and segments 2. Create calculated metrics - Create a subset of data using appropriate components and filters 1. Apply filters to datasets 2. Use dimensions and metrics - Build non-admin components to address business questions 1. Create derived fields 2. Customize workspace components
Topic 4: Reporting	32%	- Determine appropriate visualizations or tables to address business questions 1. Configure reporting tables 2. Select visualization types - Determine which data view to use based on data sources, identities, and date ranges 1. Understand identity stitching 2. Choose suitable data views - Determine how to use and apply date ranges 1. Compare reporting periods 2. Apply rolling date ranges

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)