Use Real Interaction-Studio-Accredited-Professional - 100% Cover Real Exam Questions [Jun-2024]
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NEW QUESTION # 27
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
NEW QUESTION # 28
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Hourly
- B. Daily
- C. Immediately
- D. Every 15 minutes
Answer: D
NEW QUESTION # 29
Where can a developer access pre-built Global Templates?
- A. From the Templates list when building a campaign
- B. From code examples in developer docs
- C. View List Template option in the Launcher
- D. Templates menu under the web Campaign menu in the U
Answer: D
NEW QUESTION # 30
Which three components of a server side campaign must be coded by a developer?
- A. EVENT API Request
- B. Parsing the JSON Response
- C. Content Selection
- D. Tracking of campaign statisticsd
- E. Campaign Setip
Answer: A,B,D
NEW QUESTION # 31
What is the unified customer profile?
- A. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- B. A profile view for administrators to see activity across all of the customer touch points
- C. A unified view of all customer activity across, websites, web applications, mobile store, call center
- D. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
Answer: D
NEW QUESTION # 32
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Promotion
- B. Recipe
- C. Survey
- D. Attribute
Answer: A,B
NEW QUESTION # 33
Which data feed integrates purchase data into a profile in interaction studio?
- A. Interaction feed
- B. Conversion feed
- C. Transaction feed
- D. Catalog feed
Answer: C
NEW QUESTION # 34
Which three components of a server side campaign can be defined by a business user?
- A. Campaign responses
- B. Experience rules
- C. User attributes
- D. Promoted content
- E. Campaign rendering
Answer: B,C,D
NEW QUESTION # 35
When does site mapping happen during the implementation process?
- A. In the middle after certain components like the catalog have been populated
- B. At the beginning of the build phase since it is the basis for the rest of the implementation
- C. At the end after everything is defined in the system
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: A
Explanation:
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NEW QUESTION # 36
When does site mapping happen during the implementation process?
- A. In the middle after certain components like the catalog have been populated
- B. At the beginning of the build phase since it is the basis for the rest of the implementation
- C. At the end after everything is defined in the system
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: A
Explanation:
Explanation
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NEW QUESTION # 37
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a cloud-based application designed to help salespeople sell smarter and faster
- C. By providing a platform to manage, schedule, create and monitor content
- D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Answer: A
NEW QUESTION # 38
In which two locations in the pageType definition can a developer pass in attributes?
- A. onActionEvent
- B. Listeners
- C. cashdom
- D. Ismatch
Answer: A,B
NEW QUESTION # 39
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. Rule Based Testing
- B. Variation Testing
- C. Time Based Testing
- D. A/B Testing
Answer: D
NEW QUESTION # 40
When should you define goals and filters?
- A. After launching a campaign that you want to measure against a goal or filter
- B. Over time, when you have something new you want to meausure
- C. When you are reviewing campaign statistics for a published campaign
- D. Before launching a campaign that you want to measure against a goal or filter
Answer: C
NEW QUESTION # 41
What is the rule criteria that you can use in the segment creation process?
- A. Social mentions
- B. Actions
- C. Email click throughs
- D. Dimensions
Answer: B
NEW QUESTION # 42
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. The agent uses a customized next best offer widget powered by the interaction studio connector
- B. Use machine learning to serve product/ content recommendations in email sent by your ESP
- C. Leverage service cloud to inform IS in real-time
- D. Manually sync data from Interaction studio to service cloud
Answer: A
NEW QUESTION # 43
Which feature allows a business user to overlay campaign creation and editing directly on their website?
- A. Javascript Beacon
- B. Visual Editor
- C. Web SDK
- D. Web Extension
Answer: C
NEW QUESTION # 44
What are the two main functions of the Event API? (select 2)
- A. Process GDPR data or deletion requests
- B. Capture user attributes and actions
- C. Bulk load external campaign data
- D. Return campaign responses
Answer: B,D
NEW QUESTION # 45
ETL feeds must follow explicit specifications and requires which type of file format?
- A. CSV
- B. Binary
- C. TextDocs
- D. JSON
Answer: A
NEW QUESTION # 46
A brand wants to do an ad-hoc export of a segment. What option could they use?
- A. The export segment functionality via CSV format
- B. The export segment functionality via JSON payload
- C. The export segment functionality to Amazon S3
- D. The export segment functionality via the SOAP API
Answer: A
NEW QUESTION # 47
What qualifies a web visitor to see any experience of a web campaign?
- A. Einstein Recipe Ingredients
- B. Email campaign rules
- C. Einstein Next Best Action
- D. Campaign tracking rules
Answer: A
NEW QUESTION # 48
What are three ways segments are used in marketing cloud personalization?
- A. Set goal and filtersb)
- B. Targeting for campaigns
- C. Recommending products
- D. Creating related lists within Salesforce CRM
- E. Analytics, trends and engagement
Answer: B,E
NEW QUESTION # 49
How does Guardian determine the expected range for a given metric?
- A. Guardian uses upper and lower bounds set by the user for each metric.
- B. Guardian comes with pre-built ranges for each metric, which cannot be configured
- C. Guardian uses continuous machine learning to set predict the expected range
- D. Guardian queries the Data warehouse to establish logical the expected ranges
Answer: D
NEW QUESTION # 50
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